What is it?
In short: Your Strategy is a thorough PDF document about how your social media manager will reach your goals. Your Monthly Content Plan is for your social media manager to dedicate days as to which they wish to receive specific content by.
Why it’s effective
Having these in place ensures that everyone is on the same page. Your social media manager may change the strategy according to how the social media is progressing. Having a Monthly Content Plan in place means that your social media manager always has a selection of content to post with.